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Page load speed is the single most important aspect of a website.

This may sound a bit dramatic, but it’s true.

It’s all good and well having a beautiful website, but if its overall performance causes a negative experience, you may very well be compromising your brand and business.

The modern day consumer is an impatient and fickle one, and keeping them waiting isn’t a good idea. With the recommended total page load time averaging roughly three seconds, there’s very little room for error.

There are a number of ways which one can increase their website’s performance. The following blog post offers a few tactics that you can employ.

If you’re not fond of reading, watch Episode 15 of Divi Chat instead, where, a group of expert Divi web developers discuss various tactics that they’ve employed to boost the performance of both their own and their client’s websites.